What do you get when you cross a #ridedaily hashtag with a #commuterstyle hashtag?
You get people creating everyday great style while they work and play by bike. And a fun chance to win a new outfit and helmet!
Of course, ‘no Spandex needed’ has long been a motto of bicyclists who just want to wear regular clothes while they ride.
But it’s become an increasing trend after the fall of Lance Armstrong–as Momentum’s Mia Kahout told the Wall Street Journal, people want to ride without ever looking like a ‘mamil,’ i.e. a middle-aged man in lycra.
Yet to be truly comfortable on a bike – every day, with different weather, carrying different gear (including kids), and doing lots of different tasks – sometimes what’s in the closet doesn’t quite cover the range of needs.
That is why it is great to see the rise and prominence of some new apparel and accessory companies dedicated to help cyclists find their own commuter style, in order to ride daily.
What seems true is that a few technical details can make all the difference. We’ve seen that with our 2015 Metroride helmet, where our design to maximize air flow with minimum weight in a retro profile results in a helmet that is as stylish and yet as practical as an everyday commuter might desire.
We also see that in the expanding line of bike-friendly apparel from Sun Valley, Idaho-headquartered Club Ride. Club Ride founder Mike Herlinger was inspired to start the company by a favorite vintage Western shirt. As a dedicated cyclist, Herlinger revered the shirt’s design, but it had none of the technical details that a traditional cycling jersey would – things like smartly-placed pockets and zippers, cooling venting, and technical fabric.
That was Herlinger’s starting point, and now Club Ride has casual technical wear for men and women that makes those details part of good designs.
With summer coming up, it’s a little easier to ride daily, and it’s great that well-designed accoutrements like the Metroride and Club Ride clothing help you do it in style.
A commuter outfit would not be complete without something to protect your noggin! A few technical details can make all the difference. We’ve seen that with the Metroride helmet. Designed to maximize air flow with minimum weight in a retro profile resulting in a helmet that is stylish, practical and looks good with that Club Ride outfit! Better yet, you can win one of these outfits!
Whatever your individual style is, the important thing is to enjoy the ride.