Next month is Brain Injury Awareness Month, and Nutcase has some happy news.
This three-way partnership is truly a meeting of the minds, said BIAA CEO Susan H. Connors.
“It only took a few seconds at the Nutcase website for me to realize I had a happy smile on my face because there were immediately three helmets I could totally see myself wearing,” Connors said.
Connors said she was so drawn to the message inherent in our brand: We all love our brains, and a Nutcase helmet is not only a way to express that, but it’s also a way to express individual personality.
“It was really an ‘Ah-ha’ moment,” Connors said. “At BIAA we have been doing brain injury awareness for 35 years, and in just those few minutes at the Nutcase site I realized how we needed to move forward.”
Instead of concentrating unilaterally on brain injury, Connors said partnering with Nutcase has allowed her to take the BIAA in a bit of a new, more holistic direction.
“And that message would be that it’s not just about your brain – your right lobe, your left lobe – instead it’s really more about you,” she said.
Connors explained that brain injuries, whether traumatic or acquired in some other way, can make people feel apart from others. But brain injuries are quite common, occurring to 2.5 million Americans each year. Her goal is to help anyone looking for information, support and help, concerning brain health and brain injury, to be able to really see themselves represented in BIAA’s material – first and foremost at the BIAA web site, which will be revamped with the upgraded site unveiled later this year.
“I want to be able to see myself when I go to the BIAA site, and I want the same for others,” she said. “When I visited the Nutcase website, I immediately and easily saw myself in several of their designs. A million people come to our site each year. I want our visitors to relate to BIAA the way Nutcase fans relate to their designs and products.”
BIAA’s website is the oldest brain injury site on the web and gets hundreds of thousands of hits per month. Next month is an especially big one, as it’s National Brain Injury Awareness Month in the U.S.
Working together, the three partners will use the power of their partnership to spread the “I Love My Brain” message, while getting more people acquainted with the gee-wizardry of our bike trick and trials spokesperson Ryan Leech. Check out this video we just created announcing the partnership. It’ll be posted on the BIAA’s home page for the month of March.
As Nutcase founder Michael Morrow put it, Leech is a great pick for “I Love My Brain”:
“Ryan IS a nutcase. You just have to watch him ride to know he loves to push himself and try crazy, new moves that define his sport – but he always keeps safety on the top of his mind.”
To help support BIAA, for each helmet sold during March, Nutcase will donate $2 to the BIAA’s efforts. And there are other ways you can help us help. Your donations to BIAA during the month of March will be matched dollar for dollar up to $1,000. It’s easy to donate starting March 1st – just go to bit.ly/biadonations!