The grand outpouring of responses to our Nutcase Unframed 2015 helmet design contest is both terribly wonderful as well as wonderfully terrible. To narrow from a field of 85 artists’ entries to seven was difficult, yes – yet to go from seven entries to just one winning artist was practically impossible. Actually, it was impossible, and deep from the conference room of Nutcase HQ where the judges labored long and hard, it was, in the end, decided that not one, but three artists be chosen. That may have made the task of deciding a little less onerous, but still, it was painful. It felt especially difficult to not be swayed back and forth by the many on-line comments and love the different designs received, and by the very fact that we actually loved them all.
So it was back to the Nutcase drawing board, in some sense – reviewing the seven finalists’ designs with our key criteria in mind: 1) Does this artist’s aesthetic dovetail with the Nutcase aesthetic? 2) Can this artist’s designs be faithfully and readily transferred to the 3D world of helmets? In addition, can these designs be economically produced on our helmets? 3) Do we believe this artist’s work can be easily created in mural form and in front of Eurobike and Interbike crowds in the summer and early fall of 2015?
That helped us be a little more objective, yet we must state again that all the entries are beautiful and creative and the judges wished they could work with all seven of these fine finalists. In the end, the ties that did occur were broken by the hard decisions of our founder Michael Morrow, who is Mr. Nutcase.
For our four honorable mention finalists, we will be gifting a Nutcase helmet of their choice.
And without further ado, here are our three Nutcase Unframed 2015 winning artists – Jobert from the Philippines, Carla from the U.S.A, and Tiago from Brazil. Congratulations! Now the work begins.