Elite snowboarder Kevin Pearce was on track for the 2010 Winter Olympics when he suffered a Traumatic Brain Injury, ending his pursuit of Gold and almost ending his life.  But he turned that life-altering experience into an opportunity to inspire others to become advocates for education and research on TBIs and their prevention, while highlighting the importance of wearing a helmet.  A new film telling Kevin’s story has been released: “The Crash Reel” documents Kevin’s life from the time before his accident, through rehab and to the present day.

Nutcase Helmets is proud to be a sponsor of the #LOVEYOURBRAIN INSTAGRAM CHALLENGE being conducted by the folks behind “The Crash Reel”.  Already have a helmet?  Then why not show the world you pledge to wear it!  Head here to help Kevin reach his goal of getting 5,000 people to promise to show the world they love their brain by wearing a helmet!

And be sure to check your local listings for “The Crash Reel”.  You will be inspired.