Eurobike is a week away. That means a lot of hammer and nails (for us) as we arrive at the show and start constructing a fun and comfy booth atmosphere for people to come and visit. Here’s what you’ll want to see if you can get to our booth and what you might want to know about if you can’t!
1) This year we proudly present our second year of the Unframed campaign. Unframed is our way of getting international artists’ work onto helmets and out into the world. At Eurobike we will have a space dedicated to our Unframed artists who will paint their hearts out making murals that will be auctioned to benefit World Bicycle Relief. (Find our artists at booth #FG AD-2.)
2) From 16 a year ago to 20 new helmet designs this year. We surprised ourselves last year by putting out 16 new ‘flavors’ of helmet design. This year it seems a bit crazy to be introducing 20 new and novel designs. But we’re nutty, and we’re inspired by getting people designs that help them express themselves. Come and take a peak at what’s in store for 2016.
3) The ‘Moo’ is soon available for both Baby Nutty and Little Nutty. One of our biggest successes of the last year was the introduction of our Baby Nutty line of helmets for the smallest two-wheeled (and three- and even four-wheeled) enthusiasts. We’ve added a helmet called ‘Moo’ that we think will appeal to young kids’ love of bold yet basic, animal-themed designs.
4) “Fathom This”, “Pakikibaka” and “Freakalicious” are the names of our three new Unframed artitsts’ helmets, and we present them for their first public showing at Eurobike. The final products from artists Carla Bartow (Fathom This), Jobert Cruz (Pakikibaka), and Tiago DeJerk (Freakalicious) are testaments to the wide-ranging creativity of this year’s entries.
5) Last but not least, there’s so much more to see at Eurobike than just our booths, of course. We want to check out the latest in e-bikes, including what’s new from Bionx in terms of easy conversion kits; we’re looking at Bike Belle bags which make bike-to-boardroom style look fabulous; the Swedish Cykell is an ingenious and good-looking bike carrier; and we’re especially eager for the Eurobike fashion show to see how technical clothing is coming along.
Hope to see you there!